Birra Peroni is a family business founded in a small town called Vigevano in Italy in 1846. The company was later moved in 1864 to Rome by Giovanni Peroni.

During the 19th and 20th centuries, the company became one of the most important and largest breweries in Italy. In 1963, Nastro Azzurro was launched as a premium lager intended to be exported outside Italy. The name translates to “blue ribbon” and refers to an award that the ocean liner SS Rex received in 1933.

Other brands

Since 1884 we have offered taste experiences—of the highest quality.

Read about some here below.

  • Johan Fessé

    We have many brands under our umbrella, which contributes to a varied working day for the team. This creates an exciting dynamic as we don’t work with just one part of a brand, but with several different categories and brands.

  • Lisbet Ryg Olsen

    My name is Lisbet and I’ve been Export Manager for our own product since 2019: our beloved coffee. The ambition is to bring coffee to the world so that more coffee lovers can enjoy our outstanding products!

  • Rebecca Henling

    Our part of Arvid Nordquist’s portfolio includes products in the categories of household, cleaning and hygiene. I work with the brands Duck, Glade, Raid, Autan and Mr. Muscle, which are owned by our US business partner SC Johnson.

  • Daniel Breeze

    I was just going to start by saying no, I don’t work with coffee – as a little twist. That’s usually my standard reply when social conversations slip into work.