Rebecca Henling

Our part of Arvid Nordquist’s portfolio includes products in the categories of household, cleaning and hygiene. I work with the brands Duck, Glade, Raid, Autan and Mr. Muscle, which are owned by our US business partner SC Johnson.

Nordic Product Manager Non Food

📝 What is your name and role at Arvid Nordquist?

💬 “My name is Rebecca and I work as Nordic product manager for non-food. Our part of Arvid Nordquist’s portfolio includes products within household, cleaning and hygiene. I work with the brands Duck, Glade, Raid, Autan and Mr. Muscle, which are owned by our US business partner SC Johnson. My role involves responsibility for product range and marketing in Sweden, while working closely with our local product managers in Norway, Denmark and Finland.”

📝 What qualities are good to have in your profession?

💬 “Knowledge in finance and marketing is of course important. As a person, you also need to be curious and have a genuine interest in learning more about products, categories and the market as a whole. In addition, you need to have good social skills, as the role involves constant dialogue with both internal departments and external partners. Working with global brands, I need to understand different cultures, both personally and professionally.”

📝 What are you passionate about in your role?

💬 “To see products, materials and concepts that I work with appear in everyday life outside the office! As the products are sold in grocery stores and similar channels, the job becomes very concrete – I am also a consumer standing in front of the store shelf and choosing products. I particularly appreciate the work with GAP analyses and being able to work strategically on developing the company in a way that creates both growth and profitability. Then we have the adaptation work, where we help international brands to develop marketing materials and sales support that work in the Nordic markets. It’s not always easy, but I like the challenge!”

📝 What is the best thing about working as a product manager at Arvid Nordquist?

💬 “I have worked at Arvid Nordquist for ten years and during that time I have had the opportunity to work with many different brands and categories. Here you work closely with the different functions in the company, and even though we have grown a lot since I started, that aspect remains. Close contact gives a better understanding of other departments such as finance, logistics and sales. Everyone needs to work towards the same goals for the business to be successful. I really enjoy the culture of the family-owned company Arvid Nordquist. In addition, there is solid experience and competence in the company that supports me in my role, as my work is hectic and often requires immediate decision-making. I also enjoy working in an international environment and getting to know both business cultures and people from different parts of the world.”